Interactive Shield Sign Sponsorship Program

Program Guidelines

Purpose

The Missouri Route 66 Centennial Commission will offer sponsorships up to $15,000 for the purchase, installation, and maintenance of a Large Missouri Route 66 Interactive Shield Sign.

Phase 1 Allocation

The Commission has allocated $150,000 for Phase 1. Additional funding for subsequent phases will be determined at the Commission’s discretion.

Eligibility

The sponsorship program is open to all city departments, county departments, and Destination Marketing Organizations (DMOs) in Missouri that have Route 66 running through their communities. The ten Missouri communities along the Route 66 corridor that qualify include:

St. Louis County
St. Louis City
Franklin County
Crawford County
Phelps County
Pulaski County
Laclede County
Webster County
Greene County
Lawrence County
Jasper County

Recipient Responsibilities

Ongoing Maintenance: The sponsorship recipient shall be responsible for the continuous upkeep of the sign, ensuring it remains well-maintained and in good condition.
Insurance: The recipient shall be responsible for obtaining adequate insurance as required by local jurisdictions and providing the necessary indemnifications for the Centennial Commission.
Location: The sign must be installed by 1/1/26. The sponsorship recipient is responsible for all installation costs.
Installation: The recipient shall be responsible for obtaining adequate insurance as required by local jurisdictions and providing the necessary indemnifications for the Centennial Commission.

Sign Design

The sign design should be similar to the example provided below. While local modifications are encouraged, the primary objective is to foster a sense of unity and connectivity among the signs across the communities. The final design must be approved by the Centennial Commission.

bigger than life sized Route 66 shield sign with man standing in front of it

About the Missouri Route 66 Centennial Commission:

At the request of the Missouri Legislature, the Missouri Route 66 Centennial Commission will:

plan and sponsor official Route 66 centennial exhibitions and events, programs, and activities in the state
encourage the development of programs designed to involve all citizens in activities that commemorate Route 66 Centennial events in the state, and
to the best of the commission’s ability, make available to the public information on Route 66 Centennial events happening throughout the state

Interactive Sign Sponsorship Application

Name

First

Last

Phone

Are you a representative of a DMO, City Department or County Department?

Yes

Unfortunately, you are not eligible for this sponsorship opportunity. Thank you for your interest.

Which DMO, City Department or County Department do you represent?

Community Location

Do you have a location determined for the Interactive sign?

Yes

Please describe the location.

Please describe prospective areas in your community suitable for the sign.

Please share why you feel your area is the best choice for an interactive sign.

Please check the following confirming you shall be responsible and agree to:

Ongoing Maintenance – The recipient shall be responsible for the continuous upkeep of the sign, ensuring it remains well-maintained and in good condition.

Insurance – The recipient shall be responsible for obtaining adequate insurance as required by local jurisdictions and providing the necessary indemnifications for the Centennial Commission.

Installation - The sign must be installed by 1/1/26. The recipient is responsible for all installation costs.

Sign Design - The sign design should be similar to the example provided in the guidelines. The final design must be approved by the Centennial Commission.

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